About Us

Hi,

We’re Jess and Alex, the founders of BakUp, a brand born from our shared love for art, individuality, and doing things differently. 

We believe that every person is unique, and we should all embrace who we are and rock it every single day! That’s what BakUp is all about, empowering people to express themselves while shining a spotlight on the incredible work of local creatives.

From the start, we wanted to create a brand that stands out. Tired of cheap graphic tees that don’t last, we set out to design high-quality clothing that feels great, holds up over time and does good for the planet. 

Each collection is built around a theme, serving as a creative brief for the artists to explore meaningful and relevant topics. Our first collection, New Horizons, is all about fresh starts and the beauty of embracing new opportunities. It’s a meaningful kickoff to our journey, but trust us, this is only the beginning...

Thank you for being part of this exciting adventure!

With love,
Jess & Alex